The Incredible Shrinking Pizzas
April 23rd, 2008
There has been some minor media attention into the pizza industry here in Australia in regards to the sizes of the pizzas. Specifically the shrinking of them over recent time, highlighted specifically by one franchise who at this point in time has not started making their pizzas smaller.
They targeted one of the franchises that have started serving smaller pizzas in their advertising which caused the targeted pizza company to complain and thus bring more attention to the story.
The biggest complaint that I can see from a consumer point of view is that there was no reduction in price when the smaller pizzas came into play, there was also no announcement although I can’t imagine how one could spin that successfully in advertising.
On second thoughts, perhaps I can, perhaps this is not really a bad thing after all? You see the thought occurs to me that there are an awful lot of people overweight here in Australia, and I imagine elsewhere as well in the western world. Part of the problem lies in serving portions, we’re simply eating too much.
So would a couple of grams less of pizza not be a beneficial thing? I mean I guess if one is really that hungry you could always buy two (which most of their deals give discounts on anyway). But should we not eat a little less of something fatty like pizza?
I certainly don’t think that this is the reason that the franchises have decided to tighten the sizes of their pizzas but I can see how it could be a beneficial side effect. We got pizza the other night as a very rare treat (one of the few fast foods that don’t blast my blood sugar into the stratosphere) and the size of the pizza was pretty much spot on for what we wanted.
Of course it would be cool too if they could make single size pizza but I guess it isn’t economical. Oh and don’t worry this lapse of corporate harmony and understanding won’t last, next week I’m sure I’ll be blasting on about some company screwing the little guy!
Ummmm I might go get some pizza for dinner tonight.
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Categories: Stuff | Tags: australia, pizza industry, pizzas, serving portions, size pizza | 10 Comments
