Since I recently moved offices from one side of Brisbane CBD to another I’ve had to seek out a new coffee place. So I’ve been running a search pattern gradually expanding around the new building hunting for the coffee experience to replace my old haunt.
See it’s not just the actual cup of coffee that I’m looking for, I mean the coffee has to be good but I’m not really expecting the magical perfect cup of joe, that’d be nice but I’m a realist and I’ll take consistency over the occasional brilliant drop.
That’s where Starbucks completely got it right, even if you don’t think their coffee is the greatest generally you’ll get the same experience and the same cup every time and people really like that. Of course that can backfire if the experience isn’t really a good one.
Take for example the coffee chain Zarraffa’s Coffee, they have a really large cup of coffee called the Masai size, I was pretty excited because I like a big cup even though I probably should avoid them. So I figure this will be my new local coffee shop, but then the experience kept letting me down, the coffee was okay but the lids didn’t fit the cup properly so I wore coffee stains down my shirt and all over my desk. The guy serving behind the counter was generally unpleasant and would bitch and moan about ignorant customers to the regulars. It wasn’t very welcoming and frankly I don’t need that crap in the morning before my nerves have been settled with caffeine. I’ve been to plenty of Zarraffa’s Coffee shops too and they more often than not are really good too but I’m not walking for half an hour to go to one, if I were going to do that I’d go back to my old coffee cart whom I miss.
Other places around me are either too cool for themselves and their coffee does not match their own perceived coolness or way too generic, I’m way fussy but then coffee isn’t generally cheap in Brisbane so why shouldn’t I be?
So yesterday at the comic book shop they mentioned that there was a new coffee place down the laneway and I should check it and this morning I did.
I love the text that they have on their little postcard fliers which describes really well the uniqueness of their location:
Do you like your coffee down a laneway, under a boomgate, in a beat up old factory?
I’m happy to report that the coffee was pretty good. The location though is amazing, it’s a great friendly space. So if you are in Brisbane you should check out The Coffee Supplier.
It’s down that lane and then take a right!
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I tried already Masai size from Zarraffa’s Coffee and I had a lot of bad experience going there especially their services.